The demand-gen system he'd be hired to build for you — except this one, you can watch him build.
Role
Creator
Affiliation
Independent
Capability
Building the demand-gen distribution system himself, in public, checkable in real time
Building in Public
In Motion
Building the distribution system personally instead of directing someone else to build it.
A documented content system and organic LinkedIn presence, checkable in real time rather than described after the fact.