About me, my story and my experience

Most organizations hire BD and marketing separately. One hunts. The other nurtures. Neither fully understands what the other needs. Revenue falls through the gap.

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$15M+

Revenue delivered beyond a $150M+ quota

20+

Years in enterprise sales

12+

Years earning 100% Club

Recognized for Excellence in Sales

12 of 18 years at 100% Club across multiple territory expansions.

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My Experiences

18 years. Enterprise deals in pharma, biotech, and eClinical. Then a consumer brand built from scratch to learn the other side of the engine. Here is what that looks like in practice.

Aug 2023 – Present

Founder — Bebe Size

Built a DTC consumer brand from zero to learn every part of the engine I’d been asking marketing teams to run for me.
Improved conversion by 80% through systematic messaging and experimentation.
Generated 500 email signups a week at peak.
Used AI workflows to cut content production timelines in half.
Earned regional CBS coverage through positioning alone.

Jun 2022 – Apr 2023

Business Development Director — Huma Therapeutics

Led North American market entry for Huma’s first SaaS-based DCT platform.
Built $3M in enterprise pipeline in six months from zero footprint.
Engaged 90% of target innovation teams at Gilead, Genentech, and Amgen.
Surfaced product insights that shaped an acquisition and opened doors to RWE, HEOR, and post-marketing opportunities.

Feb 2019 – Apr 2023

Business Development Manager — BioTel Research

Closed BioTel’s first ever site-less trial at $2.4M.
Delivered $11M in bookings in year two.
Built strategic device partnerships with Samsung and Fitbit.
Managed a CRO ecosystem of four West Coast partners.
Promoted from Southwest to full West Coast territory based on performance.

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What I’ve Been Working On So Far

BioTel $2.4M Remote Patient Monitoring Deal

There was no existing budget for this. No RFP language that named it. No procurement process that knew where to put it.

$3M Pipeline. Zero Head Start

No reference accounts. No brand recognition. No existing relationships. One mandate: build.

Seed Early. Harvest When It Matters

The year before, quota was made the ordinary way. In 2017, a different discipline produced 176% of it: seed the pipeline early and aggressively, then hold for the right moment to convert.

Small Volume. Enormous Potential

A commodity market. A crowded shelf. A brand that had no business working, until it did.

Questions worth asking

Want to create something great together?

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