A commodity market. A crowded shelf. A brand that had no business working, until it did.
Role
Founder & Growth Strategist
Affiliation
Bebe Size
Capability
Executing the full demand-gen stack personally: positioning, paid acquisition, lifecycle, conversion testing
Building in Public
Case Study
A spice brand entering a commodity market with no distribution and no existing demand has no reason to get looked at twice, let alone bought.
Executing the full demand-gen stack personally: positioning, paid acquisition, lifecycle, conversion testing
The fix ran on process, not a bigger budget: systematic messaging and conversion testing across every channel, run the same way an enterprise pipeline gets qualified. Test, measure, cut what doesn't convert, keep what does. At peak, that process was generating 500+ email signups a week.
